MarketWatch Says More Americans Embrace Money Saving Lifestyles

Posted on July 19th, 2009.

Welcome to the new “normal” where keeping up with the Joneses is so last millennium and living within your means is the new cool.

The extended shopping spree that Americans enjoyed for the better part of two decades has come to a screeching halt, thanks to the recession, high energy prices and a seemingly unending stream of layoffs.

Frugality — and it’s defined in different ways across the socio-economic strata — is not only chic, it’s downright sensible and that makes people feel smarter, experts insist.

For the complete article, click here

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